Free Ad-Supported Television Revenues Projected to Reach $12 Billion by 2027
Market Overview
The free ad-supported television (FAST) market is poised for significant growth in the coming years. A recent report predicts that FAST revenues will reach $12 billion globally by 2027, driven by the increasing popularity of streaming services and the growing demand for free and convenient content.
Key Drivers
Several factors are contributing to the growth of the FAST market: * **Increased demand for streaming content:** With the rise of platforms like Netflix and Amazon Prime, consumers are increasingly turning to streaming services for their entertainment needs. FAST provides a free and accessible alternative to these paid subscription services. * **Expansion of streaming devices:** The availability of streaming devices such as Roku and Amazon Fire TV Stick has made it easier for consumers to access FAST channels. * **Growing advertiser interest:** As FAST channels gain popularity, advertisers are recognizing their value as a way to reach a large and engaged audience. This increased interest is driving up advertising revenues.
Market Players
Several major players are operating in the FAST market, including: * **Roku:** Roku offers a variety of FAST channels through its Roku Channel platform. * **Pluto TV:** Pluto TV is a free streaming service that provides access to over 100 live television channels and on-demand content. * **Tubi:** Tubi is a streaming service that offers a wide selection of movies and TV shows for free.
Future Outlook
The FAST market is expected to continue growing in the coming years. As streaming becomes more mainstream, FAST is likely to become an increasingly popular option for consumers looking for free and convenient content. Advertisers will also continue to invest in FAST as they seek to reach a wider audience.
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